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Successful enterprises are built on a foundation of innovation, adaptability, and a clear vision. Over time, many businesses seeking to scale and automate processes harnessed the power of artificial intelligence (AI) and machine learning (ML) to streamline operations and make data-driven decisions.

However, as market opportunities grew, the scope of improvement expanded manifolds. To help organizations gain a competitive edge, generative models of AI that learned from previous patterns and data came into being.

Now, Generative AI (GenAI) is everywhere. And we know its capabilities in the creative areas of design and writing. We have also seen its use in marketing and customer services, at least in small teams. However, the question here is; how can GenAI help enterprise leaders make the most of it? What are its possibilities? And how can one get it right?

Enter, NewgenONE Marvin!

Powered by GenAI, NewgenONE Marvin comes with some core needs, such as:

·         Automating customer journeys

·         Dealing with digital content (documents, media, you name it!) onslaught

·         Engaging with customers in real-time without sounding tonally deaf

·         Getting a 360-degree view of the business

·         Using insights buried across systems, functions, documents, & media

·         And being able to do it all fast

At Newgen, we have solved many business challenges with a unified low code platform, NewgenONE, that handles process automation, content automation, customer communication management, AI, and data science, all relying on composition rather than just code generation. However, with GenAI comes a promise that is impossible to pass. And, we have created NewgenONE Marvin – our own GenAI your digital companion.

What does it do?

Short Answer: Got an idea for a new business application? Ask Marvin to get a real-time process and data model design that works. Need to draft a communication for your customers? Need to finetune it? Want to extract insights that make sense? Do you need to summarize documents or extract deeply buried deductions? You know what to do. Ask Marvin!

Why is it a game-changer, though? Picture these!

1. Developing deep-domain applications? Don’t ask, “Where are my business analysts?” again! Kick-start with a ready application model. Our low-code platform for developing unique, innovative, and customer-friendly applications has just become even faster and smarter!

2. You’ll never say, “There’s more content than we can handle,” ever again! You may already know that NewgenONE already has a super capable content automation capability. We are a global leader there! Now, imagine that getting even better with Marvin!

3. You’ll never have “information buried inside documents, systems, media” ever again! Banks, insurers, government agencies, supply chain organizations, you name it, and everyone needs to get insights from unstructured content fast. With Marvin, you get it in real time!

4. And, you see, customer engagement will not be the same again! Marvin sits on top of our enterprise-scale state-of-the-art customer communication, which means that you have control and alignment with your marketing and customer service strategy.

Want to know more about why we think work will never be the same again? More elaborate coverage here.

Well, enough about us. How about you?

Of course, we are excited about NewgenONE Marvin. We are excited about what we can do with GenAI for our customers and partners.

Where do you stand on this? Do you agree that work will change forever? And, of course, our favorite question: How would you use NewgenONE Marvin?

Coming up!

There are too many considerations at play when it comes to GenAI at an enterprise level. We would like to talk about those and our approach to NewgenONE Marvin. Until next time, then!

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